Artist Spotlight: Between Friends

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by Lauren Chenette

photo by The Cobrasnake

Some artists aim for polish. Between Friends aim for feeling, and that difference is exactly what makes them so compelling. The indie pop duo, made up of siblings Savannah and Brandon Hudson, have spent the past few years carving out a colorful corner of the alternative pop world. Their music thrives in the messy middle between bedroom pop, glossy synths, and diary-level honesty. With their latest album WOW!, Between Friends double down on everything that makes them unique, full of playful production, hyper-relatable lyrics, and an aesthetic that feels like scrolling through a perfectly curated, but slightly chaotic, camera roll.

WOW! feels less like a traditional album and more like a vibrant scrapbook. Songs bounce between dreamy, sugar-rush pop and moodier, late-night confessionals, often within the same track. The production is bright and kinetic, packed with glitchy textures, punchy drums, and synth lines that sparkle without ever feeling overproduced. Brandon’s production style keeps things dynamic and modern, while Savannah’s vocals bring the emotional core—casual, expressive, and effortlessly cool.

Lyrically, Between Friends have a knack for capturing the strange emotional cocktail of being young in the digital age. WOW! is full of songs about situationships, overthinking, late-night texts, and the tiny moments that somehow feel huge when you’re living through them. But even when the subject matter leans toward heartbreak or confusion, the delivery rarely feels heavy. There’s always a wink in the music, a sense that the duo are self-aware enough to laugh at the chaos. One of the album’s biggest strengths is its pacing. Tracks move quickly, rarely overstaying their welcome, which gives the record a breezy momentum. It mirrors the feeling of bouncing between tabs online or jumping from one late-night conversation to the next. The result is a listening experience that feels spontaneous and alive. Visually and sonically, Between Friends also understand the power of vibe. Their artwork, videos, and social presence all feed into the same colorful, slightly surreal world that their music inhabits. It’s the kind of cohesive creative universe that makes fans feel like they’re part of something, not just listening, but hanging out inside the project.

At its core, WOW! captures what Between Friends do best: turning everyday emotional chaos into something bright, catchy, and oddly comforting. The album doesn’t pretend to have everything figured out. Instead, it celebrates the confusion, the excitement, and the weird little moments that make life interesting.

And honestly? That might be the most relatable vibe of all.